We're a group of practicing minimalists and conscientious consumers. The minimalist journey is even more fulfilling when you can share the experience with others.


SimplifY your life

When did life get so complicated? 24/7 demands, long commutes, too many bills, etc. Figure out what you need in your life and what you don't.

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Do More of what you love

Once you cut down on the stuff and responsibilities in your life, you'll be free to spend your time the way you want.


Reduce your footprint

Part of our interest in minimalism is that consumerism is hurting the prospects of future generations. Using less is better for you and the earth.

Take action toward achieving your goals


We noticed a lot of bloggers talking about minimalism and all the benefits, but it's kind of hard to start practicing by yourself. The core goal of the community is to encourage guys to experiment with their routines, declutter their lives, and determine what items are truly meaningful.

Mac, OWM founder, has completed three wardrobe experiments, the 100 Day Challenge, the Year-Long Wardrobe Challenge, the Mindful Wardrobe.



Our moderators provide support, accountability, and prompt feedback.


This isn't a free-for-all comment section or anonymous forum with foul language. OWM is a respectful community with committed, supportive members. We all have our own evolving definition of minimalism and we're all at different points in the journey. OWM is a place to explore living simply and what that means to you. There's no right way to do this. 


It all started with a shirt worn for 100 days in a row without cleaning.


After completing the 100 Day Challenge, Mac Bishop launched Wool&Prince with the goal of making better, longer-lasting apparel using wool. Three years into the business, Mac had some conflicting thoughts about running a growing apparel company in a world that probably doesn't need any more apparel companies.

Before starting Wool&Prince, Mac worked for Unilever and saw first hand how consumer goods companies rely on selling stuff that you don't necessarily need. The goal was to "increase usage and create new uses" when it should have been "improve customers' lives."

Mac still runs Wool&Prince, but started Only What Matters to encourage people to take action, simplify their lives, and buy less stuff. As someone who has made a living off selling clothing, Mac is excited about building a community that doesn't rely on people buying physical products.